Graphic recorder / corporate illustrator

Sally Mazák has a BA in Graphic Design and is an experienced art director, corporate illustrator and live graphic recorder. She has over 20 years professional experience creating strategic visual communications for diverse audiences – government, commercial, corporate and private.

Sally can graphic record (visually scribe) events, seminars, meetings – anything – live or online. Being a graphic recorder is the perfect intersection of her skills and appetite for communicating complex information with simplicity.

She can also create a visual after your event – an ‘after-sketch’ or ‘rich picture’ – which provides a valuable tool for summarising complex material in a concise and memorable way.

Sally infuses her graphic recording with a designer / illustrator eye and a modern palette. She is a professional member of Graphic Recorders Australia. Check out some of her graphic recording work (for professional privacy not all work can be shown). For a general overview of Sally’s illustration and graphic design please check out Instagram or sallymazak.com

About graphic recording

Graphic recording is the process of visually capturing content, in real time, using a combination of words, shapes, symbols and imagery. Graphic recording describes both a process – the act of live illustration of content, and a product – the artefact created during the session.

A professional graphic recorder embodies a diverse combination of skills including finely tuned listening, synthesis and critical thinking skills, visual thinking, visual communication, drawing, typography and layout design.

Graphic recorders usually work in partnership with a front-of-room facilitator, allowing them to focus solely on the role of capturing information. It is commonly used in workshops, conferences and presentations as a tool for audience engagement, enhanced comprehension, memory retention, and emotional connection to content.

Here are just 10 benefits of graphic recording:

1. Visuals are processed faster than a lot of words (zzzzz)
2. Improves recall of content by using both sides of your brain: verbal and visual
3. Retention of information improves: 65% of the population are visual learners
4. Quicker, simpler and clearer communication
5. Stimulates emotional connections
6. Stimulates creative thinking
7. Validates participants input
8. Creates clarity from complexity
9. Creates interest that drives motivation
10. Distils complex information and connections.

– with thanks and credit to www.graphicrecorders.org.au 

Specialised creativity coaching

Sally is also a specialist creativity coach, training committed creatives in the finer nuances of the creative process. This can include topics such as mastering creative performance anxiety, something she practices while drawing live, under pressure. She works with all creative thinkers, from beginners to highly experienced creative professionals and offers workshops on the creative process that can be tailored to your needs.

To understand what you or your team can gain from creativity coaching, it is best to hear from others who have experienced the process.

Availability

Sally Mazák is available to Ideas Advisory on Mondays, Fridays and some Saturdays.