Ideas Advisory
We help governments secure funding for high-value, high-risk investments. Investment logic mapping, business cases and independent reviews, built on the Investment Management Standard that our founder co-authored.
We dedicate ourselves to supporting organisations to make better investment decisions, driving value for government, non-government and commercial organisations and their stakeholders.
Ideas Advisory
We help governments secure funding for high-value, high-risk investments. Investment logic mapping, business cases and independent reviews, built on the Investment Management Standard that our founder co-authored.
We dedicate ourselves to supporting organisations to make better investment decisions, driving value for government, non-government and commercial organisations and their stakeholders.
Ideas Advisory is a Melbourne business case consultant working with governments across Australia. We turn complex investments into Cabinet-ready business cases that get approved, with a success rate above 90 per cent across 19 state budgets.
Services
Our people
Ideas Advisory is Greg Gough, with a network of specialist associates and partner firms.
We bring in the people each engagement needs.

Greg Gough
Greg co-authored every edition of the Investment Management Standard, is an accredited Gateway reviewer and IMS facilitator, and has secured more than $3 billion in investment for government clients.

Associates
Ideas Advisory draws on a network of trusted strategists, business case writers, researchers, analysts, facilitators, graphic recorders, graphic designers and editors, whom we bring in for larger or more complex pieces of work.

Strategic partnerships
We partner with specialist firms to take on larger investments and more complex projects, adding capability and capacity when an engagement calls for it.
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